Перевод текста и подготовка к пересказу

Тема работы:

Перевод текста и подготовка к пересказу

Номер работы:

1130408

Раздел:

Практические задания   →   Английский язык

Год сдачи:

26.10.2023

Количество страниц:

38 стр.

Содержание:

The author concentrates on the problem of managing the creative process in a cross-functional global environment. In order to be competitive and maintain its market position, firms need to manage more closely their existing products and strategically introduce new products. Many firms realize that they need to examine their product development and management efforts from a perspective of the entire firm. They need to understand the technological side of the business just as well as the marketing side

Выдержка из работы:

The book:
Strategic Technology management. Building bridges between sciences, engineering and business management (2-nd edition). George Tesar, Steven W Anderson, Sibdas Ghosh, Tom Bramorski. Imperial College Press, London. 461 p.
1. Managing the Creative Process in a Cross-Functional Global Environment
The author concentrates on the problem of managing the creative process in a cross-functional global environment. In order to be competitive and maintain its market position, firms need to manage more closely their existing products and strategically introduce new products. Many firms realize that they need to examine their product development and management efforts from a perspective of the entire firm. They need to understand the technological side of the business just as well as the marketing side. Top management needs to realize that product development and management is a continuous and on-going process that begins with research in the laboratories just as much as it begins in the market. In laboratories scientists, researchers, and application engineers conduct studies that eventually may lead to new products, while in the market marketing researchers are identifying and examining new product opportunities among consumers.
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