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Introduction
The role of digitalization in the activities of modern business entities is determined not only by the technologization / computerization of financial, production, marketing, advertising, economic, design and any other processes. The digitalization of management processes is of paramount importance in this aspect. Organizational management structures, as a result of the interaction of such processes, as a result of the interaction of personnel within the organization, directly affect the overall result of the effectiveness of the activities of almost every business entity.
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1 Digital technologies in management
Penetrating into all areas of business, digital technologies do not leave without a trace the improvement of the very management of this business [1]. Accordingly, we are talking about such popular management technologies as computer programs such as 1C: Enterprise, Bitrix24, AmoCRM, Megaplan, SberCRM, RetailCRM, ClientBase, Simple Business, A2B, Brizo, Planfix and many others [2].
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List of sources:
1. Konina N.Yu. (2021) Digitalization of the Post-Covid economy/ N.Yu.Konina, V.S.Efremov, I.G.Vladimirova // Post-Covid Economic Revival. Vol. 1. Sectors, Institutions, and Policy. Springer Nature Switzerland, Cham: Palgrave Macmillan, 2021. DOI: https://doi.org/10.1007/978-3-030-83561-3_3
2. Top 10 Best CRM Systems. URL: https://greatlabel.ru/blog/top-crm (2023)
3. GOST R 33.505-2003. URL: https://docs.cntd.ru/document/1200032423 (2003)
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