Assessment Point 2: Self-reflective Essay – Critical Reflection on Case Study

Тема работы:

Assessment Point 2: Self-reflective Essay – Critical Reflection on Case Study

Номер работы:

1078154

Раздел:

Эссе   →   Маркетинг и рекламная деятельность (PR)

Год сдачи:

25.06.2023

Количество страниц:

20 стр.

Содержание:

Table of contents
Introduction
1.Specifics of modern digital marketing
1.1.The process of digital marketing communication
1. 2. Digital marketing in modern media space
2. Corporate social responsibility in digital marketing
2.1. The notion of corporate social responsibility
2. 2.Examples of corporate social responsibility in modern digital marketing
Conclusion
References

Выдержка из работы:

Introduction. In my opinion, in today"s realities marketing is not only communication with customers, marketing is also communication with suppliers, communication with intermediaries, there is also internal marketing, communication of company administration with its staff. In this regard, at the moment such a definition is not exhaustive, it characterizes marketing only from one side.
A much more modern and relevant is the definition of J.J. Lambin, a French specialist in marketing, who believes that marketing communications is a set of signals through which the company interacts with customers, suppliers, shareholders and personnel. Nevertheless, this definition, like Kotletr"s, is not exhaustive. because it misses one important point, such as feedback. This definition does not take into account the fact that marketing is always a dialogue with the potential consumers of a product or service [6].
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References
1.AJ Parsons, M Zeisser, R Waitman (1996), “Organizing for digital marketing”, McKinsey Quarterly
2. Bhaskar, P. P., & Kumar, D. P. (2017). A Study on Factors Influence Customers to E-Commerce Sites. Kaav International Journal of Economics, Commerce & Business Management, 4(2), 348-362.
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